Work
Selected case studies*
Brand systems, campaigns, and creative direction across agency, DTC, and health tech.
6 case studies
Branding · Product UI · Campaigns · AI
Signos Health*
Brand, product redesign, and AI-assisted creative for the first FDA-cleared glucose system for weight.
Campaigns · Art Direction · Print · Video
Cholula Hot Sauce*
Three-year run as lead designer on Uncap Real Flavor, national TV, chalk-on-slate print, social, broadcast.
Email · Web · Social · SMS
Raw Generation*
Modular email, web, SMS, and social system that took campaign launch time from a week to a day.
Brand Identity · Packaging · Design System
Castle Foods*
Built the brand from logo through type, color, and packaging direction. System still in use, absorbing new products without a rebuild.
Creative Direction · Branding · Product
Project Denali*
Four-act product launch at Conduit Digital, dashboard redesign, partner tease, and paid launch.
Web Design · Illustration · Branding
TIME Thyroid Cancer*
Patient-education microsite for Jubilant Draximage. Live six years, still referenced by patients and care teams.