Work

Selected case studies

Brand systems, campaigns, and creative direction across agency, DTC, and health tech.

Branding · Product UI · Campaigns · AI

Signos Health

Brand, product redesign, and AI-assisted creative for the first FDA-cleared glucose system for weight.

Campaigns · Art Direction · Print · Video

Cholula Hot Sauce

Three-year run as lead designer on Uncap Real Flavor — national TV, chalk-on-slate print, social, broadcast.

Email · Web · Social · SMS

Raw Generation

Modular email, web, SMS, and social system that took campaign launch time from a week to a day.

Brand Identity · Packaging · Design System

Castle Foods

Built the brand from logo through type, color, and packaging direction. System still in use, absorbing new products without a rebuild.

Creative Direction · Branding · Product

Project Denali

Four-act product launch at Conduit Digital — dashboard redesign, partner tease, and paid launch.

Web Design · Illustration · Branding

TIME Thyroid Cancer

Patient-education microsite for Jubilant Draximage. Live six years, still referenced by patients and care teams.