TIME Thyroid Cancer

Jubilant Draximage is a pharmaceutical company producing diagnostic imaging agents for thyroid cancer treatment. They needed a patient-education microsite — unbranded, plain-language, designed for people navigating a difficult diagnosis and treatment process. I led design and illustration on the site, which launched at timethyroidcancer.com and has been live for six years. Spitball's own case study notes that it continues to be referenced by patients and care teams.

FDA-regulated patient education content has to be rigorously accurate and completely accessible to a non-specialist audience. The design couldn't feel clinical or cold — this is a site people find when they or someone they love has just received a cancer diagnosis. It needed to feel trustworthy, warm, and clear.

I designed the site UI and created the custom illustration system used throughout — diagrams explaining how the thyroid works, what the treatment involves, and what patients can expect at each stage. The illustrations had to be anatomically clear, emotionally warm, and work across multiple reading levels.

The information architecture was built around patient questions, not medical categories — organized around what people actually need to know, in the order they need to know it.

Health content design is about trust above everything else. A patient reading this site is scared and looking for clarity. Every design decision — the type size, the illustration style, the information hierarchy — had to serve that person. Getting it right mattered in a way that most design work doesn't.