Resume

Experience*

Feb 2022 – Present

Art Director, Signos Health

Promoted to Art Director in Feb 2025 after leading the brand and product redesign for the first FDA-cleared continuous glucose system for weight management. Owns creative strategy across product, marketing, lifecycle, and paid acquisition. Built the AI-augmented creative pipeline that scaled performance creative from ~15 to 155 on-brand variants per campaign. First-month sales target met in three days. 65% increase in email signups. 47% lift in email conversion. 40% lift in site conversion. Enterprise revenue grew 5x. TV acquisition costs down 70%.

Feb 2021 – Feb 2022

Creative Manager, Conduit Digital

Owned creative direction across web, video, and brand for a small in-house team. Led brand and art direction on Project Denali, a four-act staged launch that became the agency playbook for product launches that followed. Directed web, motion, and campaign deliverables; rebuilt workflows that materially reduced campaign turnaround time.

Dec 2019 – Feb 2021

Lead Graphic Designer, Raw Generation

Sole designer for a fast-growing DTC juice and cleanse brand. Architected a modular email, web, SMS, and social system across five channels that turned campaign launches into a one-day assembly job. Drove a 24% year-over-year lift in email open rate and a 31% lift in click-through by treating lifecycle as a first-class brand surface.

June 2014 – Dec 2019

Graphic Designer → Senior Designer, Spitball Advertising

Five-year national-agency tenure, promoted from Graphic Designer to Senior Designer. Art-directed Cholula's Uncap Real Flavor campaign for three years, including the brand's first national TV commercial (estimated 12% brand awareness lift and $14M in earned media). Led design for the TIME thyroid cancer education site (live six years, WCAG AA) and the Castle Spices identity system still in use today.

Capabilities

Brand strategy and expression. Brand systems and design tokens. Product UI and product-marketing integration. Lifecycle and email design systems. Performance creative at scale. AI-augmented creative production. Creative direction across in-house and external teams. Campaign architecture and staged launches.

Education

B.S. Graphic Design Communication · Philadelphia University (now Thomas Jefferson University)

*Download full resume (PDF)

Also available on Google Drive.