nadin radwan design

Cholula Hot Sauce:
Uncap Real Flavor Campaign

ART DIRECTION, Campaign BUILDING, Strategy, Branding, StoryTELLING, Illustration

First print ad developed under the Uncap Real Flavor Campaign. All typography was hand-lettered digitally giving the look and feel of a rustic chalk menu. Consumers were used to seeing not only Cholula in their favorite restaurants, but a familiar, … — First print ad developed under the Uncap Real Flavor Campaign.
All typography was hand-lettered digitally giving the look and feel of a rustic chalk menu. Consumers were used to seeing not only Cholula in their favorite restaurants, but a familiar, visual aesthetic.

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Cholula’s first ever national brand commercial.

Responsibilities included storyboarding, assisting with on set directing, directing food styling, illustrating artwork, typography, etc.

Drag and Drop Mobile Interactive Digital Ad

Choose Your Flavor Mashup with Cholula Hot Sauce Users are prompted to select their favorite condiment pairings to get a recipe pairing with your own custom condiment mashup. — Choose Your Flavor Mashup with Cholula Hot Sauce
Users are prompted to select their favorite condiment pairings to get a recipe pairing with your own custom condiment mashup.

project produced by spitball advertising